In addition to our core Data Quality Enhancement services, Personalized Laser can do more to increase the versatility and utility of your data.
♦ Name parsing: Want to address your advertising to "Dear John" or "Dear Mr. Smith" but your data is formatted "Mr. John Smith"? Name parsing will give you the field format you need. Parsing can also re-format "Last, First" name formatting, assign gender and salutations (Mr. or Ms.), and allow for "more personal personalization" of your marketing contact pieces.
♦ Phone append: Personalized Laser can add a phone number field to your data, allowing the expansion of your marketing campaign to telemarketing and phone follow-ups.
♦ E-mail append: We can also add permission based e-mail addresses to your data records.
♦ Do Not Call/Mail List Suppression: Identifies contact names on your list that have indicated a preference not to be solicited either by telephone or direct mail.
♦ Deceased Suppression: Matches your list records to Social Security records for deceased individuals.
♦ Customized programming: Personalized Laser can custom program new variable information fields into your database, based on your criteria, to further personalize your marketing documents. For example, formulas can be designed to vary, by customer, pricing levels for retailers or donation request amounts for non-profit entities and merge them as variable data into your mailing piece.